hey i’m carlyn :)

Whether it’s a brand, a creator, or a moment in culture, I’m obsessed with finding the sweet spot between what people care about and what they’ll click on.

Built in Toronto, shaped by LA and New York, and always thinking a few scrolls ahead.

I currently lead strategic initiatives at Vertiqal Studios, where I help produce original and branded content for some of the most future-facing brands — distributed across a network of 60M+ followers on our owned-and-operated social channels. It’s storytelling at scale, with strategy baked in.

With a degree in Human Behaviour and Psychology (McGill) and a Master of Science in Digital Social Media (USC), where I co-founded the Digital Media Association, I bring a psychology-first mindset to every campaign, creative pitch, and platform move.

My experience lives at the intersection of beauty, gaming, and digital culture — working both behind the scenes and in front of the camera with brands like Covergirl and Kylie Cosmetics, and building digital playbooks that perform.

Now, enough about me: